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Style Guide
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The visual language behind this site — warm, calm, and confident, like good coaching.
01 — Color
A Palette That Breathes
Sage #3F7A5C
Header, footer, bands
Cream #FAF6EC
Cards, FAQ
Mint #DCEDD8
Testimonials
Peach #F6C874
CTA band
Ember #C4510F
Primary buttons
Ink #33373B
Headings
02 — Typography
Poppins, With Weight on Purpose
Headings — Bold, 700
Subheads and labels — Medium, 600/500
Body copy — Regular, 400. Readable at small sizes, warm in tone, never louder than the message it carries.
Handwritten accents — Caveat
03 — Components
Buttons & Cards
Cards pair soft fills with ink headlines
- Cream or mint surfaces, 14px radius
- One clear headline per card
- Real SVG icons — never emoji